When you’re sitting on a treasure trove of online courses, tools, and resources like I am, the hardest part isn’t the lack of content—it’s figuring out where to start.
With so many possibilities, I’ve had to take a step back and prioritize which topics make the most sense to tackle first. Here’s a look into how I’m choosing my starting point and why I’m focusing on certain areas.
Overwhelmed by Possibilities
From affiliate marketing to SEO, email marketing, and even e-commerce, I’m staring at a buffet of business models and skills. Each one offers a potential path to success, but trying to do everything at once is a recipe for burnout. So, I’m narrowing my focus to ensure I build momentum instead of spreading myself too thin.
The Criteria I’m Using to Decide
1. What’s Quickest to Monetize?
I’m starting with topics that have a proven potential to generate income quickly. Affiliate marketing is at the top of my list because:
- It requires no product creation.
- You can start earning commissions with minimal upfront costs.
- It’s scalable, meaning my efforts today could bring recurring income for months or years.
2. Foundational Skills That Apply Everywhere
I’m also prioritizing foundational skills like blogging and SEO. Why? Because no matter what business model I pursue—affiliate marketing, e-commerce, or digital products—these skills will always be valuable. Writing optimized content and driving traffic through search engines is key to everything.
3. Leveraging Existing Resources
Some topics align perfectly with the courses my dad left me. For example, there’s a lot of material on affiliate marketing, SEO, and email marketing in the collection. Starting with these allows me to learn quickly and share actionable insights with my audience.
4. Audience Demand
I’ve also asked myself: What are people searching for right now? Topics like “how to start a blog,” “email marketing basics,” and “SEO for beginners” are evergreen and always in demand. By focusing on what my audience already needs, I can create content that resonates.
5. Personal Interest and Momentum
Lastly, I’m choosing topics that genuinely interest me and feel manageable to dive into. Starting with something I’m excited about—like learning to write great blog posts or exploring SEO tools—keeps me motivated and prevents overwhelm.
Where I’m Starting
Affiliate Marketing
This will be my first big focus because it checks so many boxes: it’s scalable, ties into my dad’s courses, and can generate income relatively quickly. I’ll be creating guides on:
- How to get started with affiliate marketing.
- The best platforms and tools to use.
- My personal journey through affiliate programs and strategies.
Blogging and SEO
These are the skills I need to master early on to drive traffic to the site. I’m starting with:
- SEO basics, like keyword research and on-page optimization.
- Writing SEO-friendly blog posts that drive organic traffic.
- Tools and resources for beginner bloggers.
Email Marketing (Later)
Once I have traffic flowing to the site, I’ll shift to email marketing. Building a list is one of the best ways to monetize a blog and develop a loyal audience. Topics I’ll cover include:
- Setting up an email list.
- Lead magnets to attract subscribers.
- Email sequences for nurturing and converting readers.
Lessons I’ve Learned So Far
1. Start Small, Think Big
Trying to cover everything at once is overwhelming. By starting with just one or two business models and core skills, I can build momentum and expand later.
2. It’s Okay to Adjust
My initial plan might change as I learn more. What’s important is to stay flexible and adapt as I see what works best for me and my audience.
3. Use What You Have
Leveraging my dad’s collection of courses has been a huge time-saver. Instead of reinventing the wheel, I’m focusing on repurposing the knowledge he left me.
Conclusion
Choosing where to start hasn’t been easy, but it’s given me clarity and direction. By focusing on affiliate marketing, blogging, and SEO, I’m laying the groundwork for a site that’s both valuable and profitable. And as I continue this journey, I’m excited to see how these first steps lead to bigger opportunities. If you’re feeling overwhelmed about starting your own project, remember: you don’t have to do everything at once—just pick one thing and start there.
